Performance

How Fast Should Your Website Load in 2024?

Page speed affects your Google rankings and conversion rates.

Why Speed Matters More Than Ever

Google has made page speed a confirmed ranking factor, and the bar keeps getting higher. In 2024, a "fast" website is no longer a luxury -- it is a basic requirement.

The Numbers

  • 53% of mobile users abandon sites that take longer than 3 seconds to load
  • 1-second delay in page load time can reduce conversions by **7%**
  • Google uses Core Web Vitals (LCP, FID, CLS) as ranking signals

How to Speed Up Your Website

1. **Optimize Images** -- Use WebP format, implement lazy loading, serve correct sizes

2. **Use a CDN** -- Serve static assets from servers close to your users

3. **Minimize JavaScript** -- Remove unused code, defer non-critical scripts

4. **Enable Compression** -- Use Brotli or Gzip compression

5. **Upgrade Hosting** -- Shared hosting is often the biggest bottleneck

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